<p>RusHOLTS company will participate in the First Don fuelforum, which will be held in Rostov-on-Don on April, 15 2016.

For the Russian South oil and gas industry is one of the driversof economic growth. Development of roadside services createsopportunities for a wide range of partners from many differentindustries. Gas stations are "country's face", so the southernregions should be as comfortable in terms of service at gasstations as Moscow and St. Petersburg. RusHOLTS as anambassador of advanced technology for the development ofnon-fuel businesses of filling stations chains is expanding itsgeographical presence.

For filling stations fuel and non-fuel businesses are two groupsof equivalent and complementary businesses. Foreign playersearn up to 60% of their profits from shops and cafés. Foreignchains operating in Russia gain at least 40% of their profits fromthe non-fuel businesses whereas the Russian players on the samemarket only manage to gain from 5% to 20%.

"The foreign fuel companies, selling Russian, domesticallyproduced gasoline have far greater trust and respect fromRussian consumers than the Russian filling stations. Thissituation must be urgently corrected, - said Alexander Kuzmin, CEO of RusHOLTS. - We see that our partners in the south ofRussia have seriously decided to get engaged in non-fuelbusinesses. Usually we come to a chain of stations when it hasfuel business in perfect order and it needs some additionalfeatures to stand out among its competitors. Theforum is a convenient discussion and communication platform forproductive partnership for all the participants of the fuel marketand a meeting place for representatives of related industries".

Reporting within the timeframe of a single conference makes itimpossible to put the full concept of  cafe and store at the gasstation, so during the Don Forum head of the "Cafe" departmentin RusHOLTS Vadim Emiliyan will introduce to the audiencethe five main success factors of non-fuel businesses of anyfilling station – from the effective coffee project at the gasstation to the telemetry impact on the quality of final productand centralization of chain's management.

Recently the market of retail fuel trade has been witnessing a clear tendency of strengthening the role of major verticallyintegrated oil companies, major shareholders of which are thevarious government agencies. In the ordinary mind of thecustomer, such changes in the market should be followed by a positive change, and above all, service level improvement at gasstations belonging to these oil companies.